TikTok's platform events: find them, register products, and know what they require.
Read this first
What trips brands up.
Three places campaigns go wrong. Each one links to the step that fixes it.
- 01Registering above your 30-day low.Step 5.2: Register products
- 02Editing SKUs after you register.Step 5.2: Register products
- 03Skipping the GMV Max account.Step 5.3: Campaigns now require GMV Max
5.1
Find campaigns to join#
Campaigns are TikTok's events (like Back to School). Promotions are the deals you run yourself.
- Marketing › Campaigns
- Open for registration: search and filter current campaigns
- Auto-registration and the Campaign calendar sit top right
- Inside a campaign: register products, then Manage
Source: TikTok Shop Seller University, campaign registration guides (2026)Last checked Sep 30, 2026
Each campaign sets its own bar. Read it before you register.
- Open the campaign and Review all criteria
- Register: set campaign price and stock, then Submit
- Status: Pending, then Registered
- Account manager invites land in Campaign tasks
Source: TikTok Shop Seller University, campaign registration guides (2026)Last checked Sep 30, 2026
5.3
Campaigns now require GMV MaxIn the complete guide
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One step in this chapter (5.3) is in the complete guide. We review every request and reply personally.
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