How TikTok Shop works.

Chapters

Seven chapters, in order.

1. 01OnboardingRegister, verify the business, set up tax, bank and shipping, and link your TikTok account. New shops start on probation.11 steps
2. 02ApprovalsCategory and brand approvals decide what you're allowed to list, and under which badge.7 steps
3. 03ProductsFive ways to list, what every field wants, and why listings get rejected.6 steps
4. 04PromotionsDiscounts, flash sales, coupons and free shipping: what each does and how they stack.5 steps
5. 05CampaignsTikTok's platform events: find them, register products, and know what they require.3 steps
6. 06GMV MaxTikTok Shop's only ad type: one automated campaign that spends to maximize total shop revenue.4 steps
7. 07Run the shopFees, payouts and the account-health numbers that keep a shop open.5 steps

Changed lately

What moved recently.

• Jan 1, 2027 · comingManual ad campaign setup ends for Sales, App and Lead campaigns
• Sep 17, 2026Stricter quality rules for TikTok Shop LIVEs
• Sep 10, 2026Seller Center menus moved
• Sep 1, 2026Supplements are invite only; some are banned
• Jul 1, 2026Company shops must link an Organization Account

How to read this guide

Sources, dates and gaps.

• Every fact names its TikTok source and the date we checked it.
• Anything we couldn't confirm is marked Unverified on the What changed page, never stated as fact.
• TikTok changes its menus often. If a path doesn't match your screen, look under Shop first.

An independent guide by FreedomLoud; TikTok doesn't review it.