Discounts, flash sales, coupons and free shipping: what each does and how they stack.
Read this first
What trips brands up.
Three places promotions go wrong. Each one links to the step that fixes it.
- 01Looking for Promotions under Marketing.Step 4.1: The promotion tools
- 02Stacking past 80%.Step 4.5: How promotions stack
- 03Expecting two seller coupons to combine.Step 4.3: Coupons
Every deal you fund yourself lives in one place.
- Shop › Promotions (older menus: Marketing › Promotions)
- Price reductions: Product discount, Flash sale, New arrival discount
- Coupons: coupon, follower, review, chat, promo code
- Incentives: Buy More Save More, gift with purchase, shipping fee discount
Source: TikTok Shop Seller University, promotion tool guides (2026)Last checked Sep 30, 2026
4.2
Product discount and flash sale#
Cut the item price for a set window.
- Create, then name it and set the dates
- Select products, by product or by SKU
- Set the deal price or % off, plus purchase limits
- Check the 80% stacking alert, then Agree & Publish
Source: TikTok Shop Seller University, promotion tool guides (2026)Last checked Sep 30, 2026
4.3
CouponsIn the complete guide
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Three steps in this chapter (4.3 to 4.5) are in the complete guide. We review every request and reply personally.
Request accessWhat's in the complete guide
- 4.4Free shipping and Buy More Save More
- 4.5How promotions stack
Independent guide by FreedomLoud. Seller Center changes often; if a menu doesn't match your screen, check what changed.