Field Guide / Chapter 07

Run the shop.

Where a $49.99 sale goes, when the money lands, and the four numbers that keep a shop open.

Fees, payouts and the account-health numbers that keep a shop open.

5 stepsFirst two openSource: TikTok Shop Seller UniversityLast checked Sep 30, 2026

Read this first

What trips brands up.

Three places a running shop gets into trouble. Each one links to the step that fixes it.

  1. 01
    Budgeting for the wrong fee.Step 7.1: Where a $49.99 sale goes
  2. 02
    Expecting money before delivery.Step 7.2: Get paid
  3. 03

7.1

Where a $49.99 sale goes#

Trips brands up

The referral fee is the one fee on every order. Shipping, your own discounts and campaign fees depend on the order.

Example orderRates checked Sep 30, 2026
  • Customer pays$49.99
  • Referral fee (6%)−$3.00
  • Shipping labelvaries
  • Seller-funded discountsif any
  • Campaign service feecampaign orders only
Before shipping and discounts$46.99
See the May 14 change

Source: TikTok Shop Seller University, Referral Fees by Category (May 14, 2026)Last checked Sep 30, 2026

7.2

Get paid#

Trips brands up

Money settles after delivery. How fast depends on your score.

  1. Finances › Overview shows earnings and your bank account
  2. Pick a Payout schedule: daily, business days, weekly or monthly
  3. Only the shop owner can change the bank; the name must match exactly
Shop statusDays after delivery
On probation31
Standard8
SPS 3.5+5
SPS 4.0+1

Source: TikTok Shop Seller University, Finance & Settlement 101 (Aug 2026)Last checked Sep 30, 2026

7.3

Account health: the numbers to hitIn the complete guide

Request access for the complete guide

Three steps in this chapter (7.3 to 7.5) are in the complete guide. We review every request and reply personally.

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What's in the complete guide

  1. 7.4Your first 30 days
  2. 7.5When something is stuck

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